Musings from a Global Content Strategist…

Fundamentals of Personalization for Content Strategy and Content Marketing

March 12, 2016

You probably understand that personalized content experiences can help you create an incredible relationship with your audience. Such experiences can convert users to customers, and create loyal and long term relationships between your brand and your consumers. Content plays a primary role in personalization. Content makes your personalization strategy a…

Kevin P Nichols Offers: What is Content Governance 101

October 1, 2015

What is content governance? Why is it important? How should I think about doing it? This brief 101 video provides a short but succinct overview on all of these topics. After watching, if you are more interested in learning about creating an effective content governance approach, be sure to check…

Kevin P Nichols Defines Why Omnichannel is Important for Content

August 18, 2015

In my most recent video blog post, I discuss Omnichannel and why it is important for content strategy. I define what omnichannel is, how to think about it, and what is has to do with content strategy. After viewing the video, if you would like to learn more see also…

Kevin P Nichols Why Intelligent Content is Important for Businesses

June 13, 2015

Why is the notion of intelligent content important for content marketing and content strategy? What does intelligent content mean for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in content strategy, answers these questions and…

Kevin P Nichols Discusses Performance Driven Content & Content Strategy

May 10, 2015

Why is performance driven content important for content marketing and content strategy? How does performance driven content help improve your content and keep it relevant for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in…

Omnichannel Is Not The Golden Calf of Content Strategy...

April 5, 2015

…but it can inspire a true consumer-centric content experience. Omnichannel is not a fad. It’s not some buzzword that replaces multichannel (although many people in the digital industry throw it around that way). Omnichannel also does not have to consider every existing channel out there or all channels (Latin definitions…

2015 and Beyond: The Next Generation of Content Strategy

January 23, 2015

2015 marks a lot of great things for content, content strategy, and me! To begin, Julie Christie just delivered this new, sleek, website a few weeks ago on my digital doorstep. I updated most everything (but we are missing a bunch of old blogs, maybe they will fly back North…

Bailie and Urbina Knock it Out of the Park

February 24, 2013

My good friends Rahel Anne Bailie (Intentional Design, Inc.) and Noz Urbina have written a book. If you are a content strategist, you should read it. Let me repeat that, if you are a content strategist, or want to learn about content strategy, or somehow directly or indirectly work with…

Future of Content Paper Published to Sapient.com

February 19, 2013

Check at the paper I wrote this winter entitled: The Past, Present, and Future of Content — And What to Do About It. Content is an ever-evolving work in progress and so is how we think about it. This paper intends to help you better grasp an understanding of what…