Getting Started with Mapping Content to Customer Journeys – Key Ingredients for Success
March 30, 2021
How do organizations derive real value from customer journey maps? And how do you avoid wasted time, effort, and focus?…
Welcome to kevinpnichols.com, where I offer the fruits of my long experience working with content strategy, omnichannel, personalization, performance-driven content and content design. As you browse around, you will find the latest thinking on content strategy and UX in my blog entries, videos, free content strategy templates and how-to information.
For additional thinking and insights, be sure to check out my company website at AvenueCX.com. You can also find much of my latest thinking on the Resources page at AvenueCX. With my business partner, we also developed a website specifically devoted to Omnichannel Content Strategy.
2020 was a particular difficult year, and as we enter Spring of 2021, let’s hope for better times. My wish for you is that this site and my thinking can help you improve your content experience. Or at least inspire better content.
March 30, 2021
How do organizations derive real value from customer journey maps? And how do you avoid wasted time, effort, and focus?…
September 3, 2020
I have written a whitepaper that discusses mapping content to a customer journey. You can download it here without…
August 21, 2018
In May 2017, I attended one of the best conferences I’ve been to in years. Having spoken at tons of…
January 15, 2018
One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: “I think my mega trend for…
Kevin is the author Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies with Donald Chesnut.