About Kevin P. Nichols

Kevin P Nichols

Kevin Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than 25 years of professional experience in content and digital strategy. In 2007, Kevin coined the seminal definition for content strategy: “Getting the right content, to the right user, at the right time.” Currently, Kevin is the Executive Director of Experience for AvenueCX. In 2016, Kevin co-founded with Rebecca Schneider AvenueCX, a content strategy consultancy which helps businesses enhance and improve their content experiences. Prior to that, Kevin grew one of the oldest global, content strategy teams into one of the largest and most successful in the world at SapientNitro, and later, at Publicis Sapient. In the mid-2000s, Kevin worked at Molecular, with clients such as HP and Reebok, on content operations and customer-facing content experiences. In early 2000s, he worked on MIT OpenCourseWare, helping design and launch the overall publication process and content experience, and led the content production team.

Kevin currently chairs the Content Strategy Alliance Best Practices group.

Kevin has a Masters degree from Harvard Divinity School and a BA from Kenyon College. He lives in Boston and Cape Cod and is passionate about international human rights, particularly those of women and refugees.


As a major contributor to innovation in user experience and content strategy, Kevin has authored numerous articles on content strategy, user experience, and digital strategy. In 2014, he co-authored UX For Dummies with Donald Chesnut, and in 2015, he wrote Enterprise Content Strategy: A Project Guide.


Content Strategies for a Superior Customer Experience
A superior customer experience can’t be achieved without a strategy to support and inform your customer’s content experience overall, and content marketing programs in particular. How do you go about creating such a strategy? What are the key components? In this session our two speakers provide expert guidance that is likely to include ideas you haven’t considered.
Gilbane Conference, Boston, MA (3 Dec 2015)

Next Generation of Content Strategy &emdash A Performance-Driven Model Workshop with Paula Land
Does your content meet your existing and future customer and business needs? What content should you invest in for the future? How do you assess content to plan for the future? Successful content strategy aligns editorial strategy with business strategy to deliver effective content and business value. Ongoing auditing of content and metrics creates a closed-loop process to ensure consistent content effectiveness and relevance. A tactic-packed workshop in which you will learn how to assess content, create a performance-driven content process, and establish the correct governance mechanisms for ongoing management and optimization.
Information Development World, San Jose, CA (30 Sept 2015)

Multichannel Publishing Lessons Learned: How marketers can produce more content with fewer people.
In this technology/software lab, facilitator Scott Abel, The Content Wrangler, and global content strategist, Kevin P. Nichols, will help you identify and understand the roadblocks preventing you from being hyper-efficient content marketers. Learn how some of the world’s biggest brands are creating scalable content factories capable of producing more content with less effort. Discover the ingredients necessary for creating a content strategy that will allow you to create multiple content deliverables from a single source of content.
Content Marketing World, Cleveland, OH (11 Sept 2015)

Next Generation of Content Strategy – A Performance-Driven Model Workshop
Confab Intensive, Boston, MA (2 Sept 2015)

Fundamentals of Omnichannel Content Strategy (A workshop with Rebecca Schneider)
Intelligent Content Conference, San Francisco, CA (23 March 2015 )

Content Strategy Panel: Tips, Techniques and All You Need to Know About Content Strategy
Content strategy is about architecting information so that it supports the processes and applications that need to use it. Content marketing programs that need to be multichannel are only efficient and effective with a content strategy that supports multichannel delivery. Panel discussion with Luke Michel, Sarah O’Keefe, Kathy Baughman, and Misty Weaver covering these and other topics.
Gilbane Conference, Boston, MA (4 Dec 2014)

The Omni-Channel Challenge: Global Web Transformation and The Pursuit of a Channel-Agnostic Digital Strategy
Case study and panel discussion with Marc Defigueiredo, Director, Internet Sales, Verizon Wireless, Miguel Lunaparra, Creative Director, Global Experience Design, Sony Corporation of America and Rebecca A Schneider, President, Azzard Consulting, Inc.
Content Strategy Applied, San Jose, CA (18 Nov 2014)

Global Content Strategy: The Next Generation of Positioning
Content is evolving. Syndicated, curated, life-style and trend content, performance-based content, omni-channel, and personalization are all realities that many companies face. Content marketing, social media and SEO add to the complexity. Against this backdrop, how do you think about a global content strategy? What does it mean? This discussion frames these concepts and recommend solutions for developing a global enterprise content strategy.
Information Development World, San Jose, CA (23 Oct 2014)

Your Goodwill Content: What Do You Have and is it Any Good?
Goodwill Industries 2014 Summer Conference, Orlando, CA (3 Aug 2014)

Storytelling, Immortality and the Content Experience
What do the ancient Assyrians and a smartphone have in common? What is the relationship between immortality and content and how are they inextricably linked? Why isn’t innovation and ingenuity enough in and of itself? And what do any of the above questions have to do with content strategy? A different take on content, its creation and preservation, the narrative and storytelling, and how frequently, the sources of innovation come from the most unexpected sources.
Congility, Gatwick, UK (20 June 2014)

Personalization, Omni-channel and Content Strategy: These Three Are One
Intelligent Content, San Jose, CA (27 Feb 2014)

Stump the Web Management Consultant Panel Discussion
Panel tackling attendees “toughest, thorniest, most intractable digital marketing conundrum[s] and content management project challenges” in 2 minutes or less.
Gilbane Conference, Boston, MA (3 Dec 2013)

Content Strategy for Omni-channel
Keynote presentation with Rebecca A Schneider, President, Azzard Consulting, Inc.
— Content Strategy Applied EU, London, UK (15 Nov 2013)

Personalization, Customer Journey, Omni-channel: A How-to Approach
Content Strategy Workshops, Vancouver, BC (11 July 2013)

Content Strategy for the Customer Journey: Personalization Done Right
Personalization is not an ‘end state’ or event, it’s a strategy that starts with a foundation, that is iterated upon continuously based on customer behavior. It evolves over time. It asks: Who is the user? What is their online behaviour? Where do they consume content? What do they use to access content? What are they trying to accomplish?
Confab 2013, Minneapolis, MN (4 June 2013)

Positioning Content for Success: A Metrics Driven Strategy
In organizations that publish content, metrics and key performance indicators are used to prove the worth of content strategy practices and to provide solutions to management teams and decision makers. But ROI is not just about more products being sold, conversions of customers or gaining operational efficiencies. This presentation will show that by using solid, hard metrics, content creators and managers can improve their content. Metrics necessary for the following optimized content experiences will all be addressed: content personalization, taxonomy and metadata, production and content lifecycle, content effectiveness, governance and, mobile. Presented with Rebecca A Schneider, President, Azzard Consulting, Inc.
Intelligent Content, San Francisco, CA (7 Feb 2013)

Discovery Well Done = Right Delivery. Right Content. Right User. Right Context
Presented with Rebecca A Schneider, President, Azzard Consulting, Inc.
Intelligent Content, San Francisco, CA (7 Feb 2013)

Optimizing Content Strategy Deliverables: Content Inventory and Audit
Content Strategy Workshops, Portland OR (9 Oct 2012)

Panelist on Travel Gamers: Loyalties vs. Your Travel Program
— Global Business Travelers Association (GBTA) Convention, Boston, MA (23 July 2012)

Mentor: SXSW
Participant in mentoring sessions helping less-established new media professionals with 7 minutes of direct one-on-one career-related council from more experienced practitioners.
SXSW, Austin, TX (10 March 2012)

Presentations & Webinars

The Next Generation of Content Strategy: Omni-channel, Performance-Driven Content, Content Marketing (2014)

Content Strategy for Omni-channel, CSA Keynote, Rebecca A Schneider and Kevin P Nichols (2013)

Content Strategy for the Customer Journey: Personalization Done Right, Confab Minneapolis (2013)

Successful content with a metrics driven approach (2013)

Content Discovery: Content Strategy Workshops (2012)

White Papers

Positioning Content For Success: A Metrics Driven Approach (SapientNitro, spring 2014)

SapientNitro Content Strategy 2013 Positioning Paper (SapientNitro, spring 2013)

The Past, Present, and Future of Content and What to do About it (SapientNitro, fall 2012)

Know Thy Customer (iMediaConnection, 20 Feb 2007)