Kevin Nichols interviews Anne Casson on Content Marketing, the Future of Content, and Content Strategy
In the first video of my video blog series, I interview content strategist extraordinaire, Anne Casson, on trends within the industry. We talk a lot about content marketing, its role within the digital and advertising industry, trends for the near future, and where content strategy fits into the entire mix.
Although lengthy at nearly 28 minutes, this video is packed full of information on how to think about content marketing and its relationship to content strategy as well as content within enterprises.
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