Kevin P Nichols Defines Why Omnichannel is Important for Content

In my most recent video blog post, I discuss Omnichannel and why it is important for content strategy. I define what omnichannel is, how to think about it, and what is has to do with content strategy. After viewing the video, if you would like to learn more see also the website Rebecca Schneider and I developed at And of course, the concepts found here and more can be found in my book: Enterprise Content Strategy: A Project Guide.

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