Why is the notion of intelligent content important for content marketing and content strategy? What does intelligent content mean for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in content strategy, answers these questions and shows you how you should think about it! And be sure to check out Kevin and Paula Land as they…

Why is performance driven content important for content marketing and content strategy? How does performance driven content help improve your content and keep it relevant for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in content strategy, answers these questions and shows you how you should think about it! And be sure to check out…

In the first video of my video blog series, I interview content strategist extraordinaire, Anne Casson, on trends within the industry. We talk a lot about content marketing, its role within the digital and advertising industry, trends for the near future, and where content strategy fits into the entire mix. Although lengthy at nearly 28 minutes, this video is packed full of information on how to think about content marketing…