Why is performance driven content important for content marketing and content strategy? How does performance driven content help improve your content and keep it relevant for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in content strategy, answers these questions and shows you how you should think about it!

And be sure to check out Kevin and Paula Land as they conduct a workshop on this important topic at Confab Intensive in September: The next generation of content strategy: building a performance driven model.

Special thanks to Green Light ‘N Go for directing and for the production of this video!