Check at the paper I wrote this winter entitled: The Past, Present, and Future of Content — And What to Do About It.

Content is an ever-evolving work in progress and so is how we think about it. This paper intends to help you better grasp an understanding of what content is, where it has been, where it is now, and where it’s going. In the end, you should come away with a stronger appreciation of why it matters and–perhaps more importantly–how to derive success from it.