Why is performance driven content important for content marketing and content strategy? How does performance driven content help improve your content and keep it relevant for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in content strategy, answers these questions and shows you how you should think about it! And be sure to check out…
In the first video of my video blog series, I interview content strategist extraordinaire, Anne Casson, on trends within the industry. We talk a lot about content marketing, its role within the digital and advertising industry, trends for the near future, and where content strategy fits into the entire mix. Although lengthy at nearly 28 minutes, this video is packed full of information on how to think about content marketing…
…but it can inspire a true consumer-centric content experience. Omnichannel is not a fad. It’s not some buzzword that replaces multichannel (although many people in the digital industry throw it around that way). Omnichannel also does not have to consider every existing channel out there or all channels (Latin definitions of omni aside). It’s not something to throw up — no pun intended — and display as something that is…
2015 marks a lot of great things for content, content strategy, and me! To begin, Julie Christie just delivered this new, sleek, website a few weeks ago on my digital doorstep. I updated most everything (but we are missing a bunch of old blogs, maybe they will fly back North after the winter). In the near future, you will be getting video blogs, more updated templates (checkout the updated 2015…
My good friends Rahel Anne Bailie (Intentional Design, Inc.) and Noz Urbina have written a book. If you are a content strategist, you should read it. Let me repeat that, if you are a content strategist, or want to learn about content strategy, or somehow directly or indirectly work with content strategy, then this book, Content Strategy: Connecting the dots between business, brand and benefits, should be your next, immediate…