Content Strategy Templates

This primary objective of enterprise content strategy is to get the right content, to the right user, at the right time.

This page includes templates to help facilitate this task. Forthcoming will be a comprehensive guide that details the approach and methodology for designing, implementing and rolling-out and enterprise content strategies.

Content Audits, Inventories, Matrices & Stakeholder Interviews

Current State Stakeholder Interview Protocol (2015 Version) PDF file

Hailed by many as the best and most comprehensive stakeholder protocol for content strategy and content work, use this FREE protocol when conducting stakeholder interviews to uncover current-state business processes, content scope, requirements and issues.

This version includes up-to-date topics such as content marketing requirements, questions for omnichannel strategy, and questions for intelligent content solutions such as personalization.

Download

Content Audit/Inventory Template PDF file

The Content Audit captures the content within an organization and its publication channel(s).

The objective of the audit is to provide a current-state assessment of the content landscape.

Content strategists use inventories and audits to evaluate the volume (quantitative), quality (qualitative), and the rules of use of content, as well as the systems in which it resides and its creators.

An audit also may capture the audience and/or channel for which the content is intended.

This document will become critical as a foundation to develop content migration plans, make future-state design decisions, and inform the future content and publication models.

This template provides several different fields, any of which a content audit might capture. You may use it as a reference point and customize it accordingly per the needs of your project.

Download

Content Matrix Template (2010 Version) PDF file

A Content Matrix captures each piece of content present in a Website design. The captured content should include all include images, data and content modules used within the Website.

This Content Matrix will help you catalog and identify each piece of unique content, any rules of use including personalization and character lengths, and references to the appropriate Sitemap and Wireframes.

This will assist you in tracing content to its origin and associated rules that dictate its characteristics.

A content matrix is a living document; regard it as the definitive source for all content on your Website.

This template provides several different fields, any of which a content audit might capture. You may use it as a reference point and customize it accordingly per the needs of your project.

Download