Enterprise Content Strategy: A Project Guide

Kevin P NicholsBy Kevin P Nichols and Ann Rockley (Foreword)
ISBN-10: 1-93743-444-3
ISBN-13: 978-1-937-43444-1
160 pages
XML Press (January 2, 2015)

This book provides a comprehensive process, set of deliverables and how-to guidance for content strategy, whether creating an enterprise content strategy or one to enable a small organization’s needs.

With a foreword by Ann Rockley, Enterprise Content Strategy contains a short but jammed-packed set of comprehensive best practices for content strategy and introduces concepts like performance-driven content and content strategies for omni-channel.

Topics covered include: how to build a performance-driven, repeatable model; and the role of omni-channel and its emerging importance and considerations for intelligent content such as personalization.

Also covered:

  • Definitions for content strategy and related concepts
  • Steps in a typical content strategy project with associated deliverables
  • Step-by-step instructions for creating content strategy deliverables
  • Metrics to user for successful measurement
  • Examples of deliverables and tactics presented

Whether you’re an expert practitioner or someone new to digital experience design, this book provides a wealth of information.

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What people are saying…

Whether you’re just getting started or a seasoned professional, you will find this book an invaluable resource for planning and implementing content strategy projects. This super-tactical guide, by one of our industry’s leading practitioners, will be your go-to reference.

Paula Land

CEO, Content Insight and author of Content Audits and Inventories: A Handbook

A great guidebook on all of the basics, from strategies through to tactics, on the world of enterprise-level content strategy.

Donald Chesnut

Chief Experience Officer, SapientNitro