Kevin P Nichols Defines Why Omnichannel is Important for Content


In my most recent video blog post, I discuss Omnichannel and why it is important for content strategy. I define what omnichannel is, how to think about it, and what is has to do with content strategy. After viewing the video, if you would like to learn more see also the website Rebecca Schneider and I developed at omnichannelcontentstrategy.com. And of course, the concepts found here and more can be found in my book: Enterprise Content Strategy: A Project Guide.

Kevin Nichols Since 2006, Kevin has defined content strategy as “how to get the right content, to the right user at the right time.”

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