Kevin Nichols interviews Anne Casson on Content Marketing, the Future of Content, and Content Strategy

In the first video of my video blog series, I interview content strategist extraordinaire, Anne Casson, on trends within the industry. We talk a lot about content marketing, its role within the digital and advertising industry, trends for the near future, and where content strategy fits into the entire mix.

Although lengthy at nearly 28 minutes, this video is packed full of information on how to think about content marketing and its relationship to content strategy as well as content within enterprises.

Kevin Nichols Since 2006, Kevin has defined content strategy as “how to get the right content, to the right user at the right time.”

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