Future of Content Paper Published to Sapient.com

Check at the paper I wrote this winter entitled: The Past, Present, and Future of Content — And What to Do About It.

Content is an ever-evolving work in progress and so is how we think about it. This paper intends to help you better grasp an understanding of what content is, where it has been, where it is now, and where it’s going. In the end, you should come away with a stronger appreciation of why it matters and–perhaps more importantly–how to derive success from it.

Kevin Nichols Since 2006, Kevin has defined content strategy as “how to get the right content, to the right user at the right time.”

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