Kevin Nichols

Kevin Nichols

Since 2006, Kevin has defined content strategy as “how to get the right content, to the right user at the right time.”

Kevin P Nichols Why Intelligent Content is Important for Businesses

Why is the notion of intelligent content important for content marketing and content strategy? What does intelligent content mean for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in content strategy, answers these questions and shows you how you should think about it! And be sure to check out Kevin and Paula Land as they…

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Kevin P Nichols Discusses Performance Driven Content & Content Strategy

Why is performance driven content important for content marketing and content strategy? How does performance driven content help improve your content and keep it relevant for your users and consumers? How does it set your content up for success now and in the future? Kevin P Nichols, a expert in content strategy, answers these questions and shows you how you should think about it! And be sure to check out…

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Kevin Nichols interviews Anne Casson on Content Marketing, the Future of Content, and Content Strategy

In the first video of my video blog series, I interview content strategist extraordinaire, Anne Casson, on trends within the industry. We talk a lot about content marketing, its role within the digital and advertising industry, trends for the near future, and where content strategy fits into the entire mix. Although lengthy at nearly 28 minutes, this video is packed full of information on how to think about content marketing…

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Omnichannel Is Not The Golden Calf of Content Strategy…

…but it can inspire a true consumer-centric content experience. Omnichannel is not a fad. It’s not some buzzword that replaces multichannel (although many people in the digital industry throw it around that way). Omnichannel also does not have to consider every existing channel out there or all channels (Latin definitions of omni aside). It’s not something to throw up — no pun intended — and display as something that is…

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